Alice Shin

Alice Shin is creative director and one of the founding members of Kogi, an LA-based taco truck that has turned from renegade, stray Korean lonchera to an iconic LA traveling landmark in just over two years. Credited as the social media guru behind Kogi, Alice is quick to share the limelight. Kogi’s first “big break” came when it contacted food bloggers about trying its tacos. The bloggers then wrote rave reviews about Kogi. Kogi’s subsequent use of Twitter to announce its location led to considerable buzz on social networking services, leading Newsweek to proclaim Kogi “America’s first viral eatery.”