Relevance is a quintessential need that you must have in order to achieve anything in life. It is relevance that keeps your employees happy, it is relevance that keeps you in relationships and it is relevance that gives you the drive to do what you do every day – day in day out. However relevance is NOT a permanent state and changes as your experience changes. This is the connecting glue of our interactions with life, people, work, and our beliefs. In order for something to have significance it must first start with relevance. Have you ever noticed how at any event people with similar interests – relevance – are grouped together? This is because they have a relevance that means something significant to them. Ever tried to enter that circle? If you don’t have the relevance, entering it is like riding a bike with no handlebars. This applies not to just events but even to relationships with work and romance. To understand what makes relevance so significant, we have to go back to the root – the belief. Beliefs are so powerful because they are rooted in the past but are very present, they transform who you are, they speak to your values and most important of all when they turn to relevance they become action. For example a lot of people choose to become vegetarian because of the effects that it has on the environment as well as the animals (belief). The belief becomes strong enough that it causes you in the present moment to transform, it changes your value (relevance), and this is a conscious decision they are making that will change their view (significance). Now it has become relevant and relevance is like wearing rose colored glasses – everything now will be seen through those lenses, and every action that follows will strengthen the significance of it – until another belief is able to shatter the later. Relevance is an amazing and powerful insight that once you can truly understand the root of the belief you can execute it and make a change. The best use of relevance in the business world is the visioning process – simply put a vision is the glue that is relevant and everyone who reads it either agrees or doesn’t – if they don’t they don’t have to work with that company, but if they do then their actions, their goals, and their beliefs will drive the significance of that relevance. With relevance you can build great tribes and connect with people that will only accelerate your goals. Take the time to understand what your beliefs are, how they are relevant to what you are doing and how significant they are to you. This understanding coupled with passion can create shattering results – think about what the iPhone did to the world of cell phones. Finally make sure your actions follow – and step by step, brick by brick, you can create, build, invent and most of all make a change in yourself, in others and in the world.Mohamed Alkady October 2012 Blog
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